
Science
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The biochemistry behind each of the 4 stages.
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The Tattoo Care Guide
Everything you need, from 21 days before your appointment to decades after. Clear steps, honest science and a plan built around your date.
Build my planYour care plan
Answer a few quick questions. We will map every step with real dates, for your skin, your age and your tattoo.
Your plan appears here
Start with where you are at. Every answer sharpens the dates and tips.
Stage 01 · 21 days before
Calm, hydrated, unbroken skin takes ink well and heals well. The 3 weeks before your appointment are yours to get right.
Your countdown
Book a registered studio and get any moles checked. Speak to your doctor first if you take blood thinners, have diabetes or a skin condition, or are pregnant or breastfeeding. If you smoke, this is the time to stop.
Start PRIME on the area, a thin layer twice a day. Keep the skin out of the sun.
Pause retinoids, acids and scrubs on the area. No peels, waxing, laser or IPL there.
No sunburn and no tanning. Go easy on alcohol.
No alcohol. Keep caffeine moderate and sleep well. Leave shaving to your artist.
Your last PRIME. Nothing else on the area from here.
Shower, eat a proper meal and drink water. Wear loose clothes that give your artist easy access, and bring water and a snack.
Do
Avoid
Go deeper
Stage 02 · Day 0 to about 4 weeks
Your skin is rebuilding over fresh ink. Keep it clean, lightly moisturised, covered from the sun and out of the water. Then let it be.
What you will see, and what to do
You will seeWeeping of clear fluid and excess ink under the covering.
What to doLeave the covering on as long as your artist advises.
You will seeRedness, warmth, mild swelling and tenderness.
What to doCovering off. Wash gently twice a day, pat dry, then a thin layer of LOCK. Raise a swollen limb.
You will seeSwelling settles. Skin feels tight with a light film or crust.
What to doKeep washing and moisturising lightly. Loose clothes, no soaking, no sun.
You will seeFlaking and peeling like a mild sunburn. Itching peaks.
What to doNever pick or scratch. Tap the itch and keep it lightly moisturised.
You will seeMost flakes gone. The surface looks shiny or milky.
What to doKeep going. Still no swimming or sun until there is no shine, flaking or tenderness.
You will seeThe milky look clears and the ink settles and sharpens.
What to doFully closed. Start SHIELD every day and book any touch-up.
You will seeDeeper skin keeps remodelling under a healed surface.
What to doProtect it from sun and friction.
Washing, step by step
Always, before you touch your tattoo.
With a mild, fragrance-free cleanser. Short showers only.
Let water run over it. Never rub or scrub.
With a clean towel or paper towel.
Just enough for a faint sheen that sinks in within minutes. Blot any excess.
Do
Avoid
Life while it heals
| Activity | Week 1 | Week 2 | Weeks 3 to 4 | Healed |
|---|---|---|---|---|
| Short lukewarm shower | Yes | Yes | Yes | Yes |
| Gym, heavy sweat or stretching the area | Not yet | With care | With care | Yes |
| Bath or soaking | Not yet | Not yet | Not yet | Yes |
| Pool, spa, ocean, lake or river | Not yet | Not yet | Not yet | Yes |
| Sauna or steam room | Not yet | Not yet | Not yet | Yes |
| Direct sun | Not yet | Not yet | Not yet | With protection |
| Long-haul flight | With care | Yes | Yes | Yes |
Yes With care Not yet With sun protection
Go deeper
While it heals
Most of what you see in the first 2 weeks is healing doing its job. Here is how to tell the difference.
Usually normalMild, limited to the tattoo and fading within days.
Speak to a doctorSpreading, darkening or more painful redness, or red streaks travelling away from the tattoo.
Usually normalMild and improving each day.
Speak to a doctorSwelling that grows after day 3, or throbs.
Usually normalClear or pink fluid with a little ink in the first days.
Speak to a doctorMore weeping over time, yellow or green discharge, pus or a bad smell.
Usually normalTender, and easing day by day.
Speak to a doctorPain that increases, burns or throbs.
Usually normalFeeling a little feverish for up to 12 hours after a large piece.
Speak to a doctorA fever, chills or flu-like feeling, or one that has not settled by the next day.
Usually normalModerate itch in weeks 1 to 3.
Speak to a doctorIntense itch with a rash of tiny bumps or blisters, often in 1 colour, or a rash beyond the tattoo.
Usually normalSlightly raised for a few weeks, then settling.
Speak to a doctorLumps, nodules or a bumpy rash that appear weeks after your appointment.
Emergency Get emergency help straight away for swelling of the face or lips, trouble breathing, or a rash spreading over your body.
If anything worries you, tell your artist too. They can tell your doctor which inks were used.
Stage 03 · Once healed, for life
Sun is the biggest cause of fading you can control. UVA reaches the layer where your ink sits, every day of the year, in every season.
Your daily routine
SHIELD on every exposed tattoo, as the final step of your routine, 20 minutes before you go out.
Reapply, and again after swimming, sweating or towelling.
Add a broad-spectrum SPF50 or SPF50+ sunscreen, clothing, a hat and shade.
Do
Avoid
Go deeper
Stage 04 · From about 3 years
Every tattoo softens with time. Skincare cannot add pigment back, but it can clear the dull surface that sits over your ink, so the work you have reads with more depth and definition.
What skincare can do
What it cannot do
Do
Avoid
Go deeper
Food and lifestyle
No superfoods required. Skin heals best when it has the basics, before your appointment and through the weeks after.
Lean into
Your skin needs it to rebuild. Eggs, fish, meat, tofu, legumes and dairy all count.
Citrus, kiwifruit, capsicum, berries and leafy greens. It is essential for making collagen.
Meat, seafood, legumes, nuts and seeds help skin repair.
Especially the day before and the day of your appointment.
One bad night lowers your pain tolerance and slows skin recovery.
Stress slows healing. Book your appointment for a quieter week if you can.
Hold back on
None for 24 hours before your appointment, and keep it low while you heal.
Smoking slows healing. Stopping well before your appointment gives your skin its best chance.
Big doses make you jittery and harder to keep still in the chair.
They affect clotting. Ask a pharmacist about pain relief, and never stop prescribed medication without your doctor.
If you have diabetes, aim for good control and talk to your doctor before you book.
A colourful diet supports healthy skin. It is never a substitute for sun protection.
Myths
FalseSkin heals faster when it is kept lightly moist. Hard scabs can lift ink as they come away.
FalseAlcohol affects bleeding and healing, and reputable studios will turn you away.
FalseCover a healing tattoo with clothing. Sunscreen starts once it is fully healed.
FalseItch is a normal part of healing. Spreading redness, pus, rising pain and fever are the warning signs.
FalseThat is new skin settling over the ink. It clears within weeks.
FalseInk keeps fading slowly for life. Daily sun protection slows the biggest cause.
Mostly trueBlack is the most stable. Yellow, white, orange and some reds fade fastest.
FalseHealed tattooed skin still sweats and cools you during real exercise. Lab tests found only small changes on heavily tattooed skin. Read the science.
The slip ups that cost the most ink, and how to avoid them.
Ink-Profiler™See how your tattoos will age, and the care that keeps them sharp.
Ask our conciergeA real person, with an answer for your tattoo and your skin.
This guide is general skincare information, not medical advice. Always follow your artist’s instructions, and speak to your doctor if your tattoo looks infected, irritated or is not healing as expected.
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